Savuney Microfinance Bank, a digital banking solution focused on financial inclusion for the unbanked population in rural and suburban Nigeria. The products aim to provide accessible, secure, and user-friendly financial services, including POS terminal- based banking, mobile banking, USSD access, micro-savings, micro-loans, and financial literacy tools.
Client:
Savueny
Role:
Product Designer
Year:
2024
Challenge
Savuney aims to bridge the financial gap for over 38 million unbanked adults in Nigeria (36% of the adult population, EFInA 2024). By deploying POS terminals in underserved areas, offering low-cost transactions, and integrating mobile and USSD banking, Savuney empowers individuals and businesses, drives economic growth, and enhances financial accessibility.
Objective
Create an informative and engaging landing page to introduce Savuney’s mission, services, and value proposition, driving user acquisition and trust. Develop a secure, intuitive mobile application that enables unbanked users in rural and suburban areas to access banking services, including transactions, micro-savings, micro-loans, and financial literacy tools.
Results
Savuney app became a core component of the digital banking solution, providing a user-friendly interface for transactions, micro-savings, micro-loans, and financial education, while it complements with the USSD platform for users without internet access and integrates with POS terminals for agent-based banking.
