As part of the first-ever African UI/UX Bootcamp in Nairobi, 10 designers from across Africa were handpicked to explore real-world challenges in designing financial tools for the continent. One such tool was Bitnob, a Bitcoin-based financial app aimed at providing savings, transfers, and payments via Bitcoin. Our goal: test the usability of Bitnob with African users and identify friction points and design improvements.
Client:
African UI/UX Bootcamp(Bitnob)
Role:
Ux researcher
Year:
2024
Challenge
While Bitcoin solutions are often global in design, local users face contextual challenges: Poor internet or device quality,Complex verification flows,Unfamiliarity with Bitcoin workflows Our task was to evaluate how African users experience these products, what frustrates them, and how we can redesign with empathy for their environment.
Objective
Conduct usability testing of Bitnob with 5 participants during the African Bitcoin Conference. Collect qualitative and quantitative feedback across 4 core flows: Onboarding, Receiving Bitcoin ,Sending Bitcoin ,Making Purchases
Results
Ease of Use Ratings (Scale: 1–7) Sending Bitcoin was rated the easiest task, averaging 6.4/7. Receiving Bitcoin followed closely at 6.2/7. Onboarding had some friction (5.4/7), mainly due to KYC issues. Making Purchases was the lowest rated at 4.4/7, due to technical bugs and unclear flows.
